CHALLENGE: Let people know that ReSource Intermediaries — a reinsurance brokerage recently acquired by Integro Insurance Brokers — goes above and beyond when it comes to providing first-class service.
INSIGHT: Let’s face it…insurance isn’t the most exciting industry around. And in the complex risk arena, the major players have been in an arms race to showcase how professional, serious, efficient, and, well, major they are. The end result is mega-firms who’ve ditched good old-fashioned service and personal connection for process, red tape, and stuffy advertising. Sounds like an opportunity for a smaller firm with the flexibility and passion to play a different game.
SOLUTION: Remind people that offices around the world don’t mean anything if no one will return your call. Whether you do $1 million or $1 billion in sales, great service still comes down to real people taking the time to listen to what you have to say. A crazy idea. (Oh, and let’s have a little fun, too. ReSource might be in the insurance business, but they still love coming to work every morning.)
