Category Archives: Projects

Librolfaction: In celebration of the smell of books

Hang around me long enough and you’ll see me pick up a nearby book, flip to a random page and smell it. I love the way books smell. All types of books. Each entices with its own subtle aroma.

So with a rare free hour, I built a site to catalog my librolfactory adventures. I hope you enjoy. And let me know if you smell any good books.

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Here’s a sample…

Author: Antoine de Saint-Exupery
Book: Night Flight
History: Personal collection, 1974 paperback via the Fort Collins Public Library
Smell: Empty manilla envelopes in a well-swept, tiled storeroom

This time it’s operational

Two years ago…

My wife proposed that we brainstorm and share a list of 101 goals we wanted to accomplish over the next 1,001 days. And we did. We pledged ourselves to 10 shared goals and an additional 45 individual goals. Ambitious, exciting and fun.

But while I’ve accomplished some big things, I recently noticed that I’ve only been able to cross off about a third of my 45 personal goals. Most of the goals, which would only take a day or two to complete, have slipped through the cracks.

Why is that? Why have so many fun, motivating and generally easy tasks remained undone?

Last year…

I was committed to crossing more items off my list. I drew up a strategic plan for all of the goals I wanted to accomplish in 2010. I started with 2-3 major areas I wanted to focus on (my writing chops, my writing career and my fitness). Then I found 5-6 metrics by which I would measure my success (outlines written, new clients signed, pounds lost, etc.). From there I came up with strategic and tactical objectives to reach those metrics.

And I did alright. I didn’t accomplish everything on the list and some plans morphed during the year, but 2010 was easily my most productive and professionally satisfying year yet. Still, a lot of goals, especially the smaller ones, slipped through the cracks.

Why is that?

A New Approach

My 101 Goals in 1,001 Days list is a motivational strategic plan, but strategy without action is fluff. Last year I boosted my gains by bringing the strategy down to the tactical level, but that didn’t optimize my results.

The solution?

This year, I’m bringing the strategy all the way down to the operational level. This isn’t as complicated as it sounds. For example, I want to create 12 spec ads for 12 major brands. Great. That’s one a month. What days will I work on those? I want to add 20 pounds of muscle. Great. That’s about 1.6 pounds per month. What days will I go to the gym? What day will I design a training regime for bulking up? I want to stay more in touch with some of my old friends. Great. I can do that with two phone calls a month. Whom will I call on which days? I want to boulder at Vedauwoo with my brother. Great. Pick a date and mark the calendar.

Big life goals can be overwhelming, but when you bring them down to the operational level, they feel almost easy. Adding 20 pounds of muscle sounds daunting. Adding 1.6 is no problem. Staying in touch sounds like a hassle. Making two phone calls a month is a pleasure.

Will I complete everything on my list? Probably not. Life has a way of throwing curve balls.

Will I complete more than if I just waited for the ideal time to act? Certainly.

Life is like writing.

You can’t wait for your muse to show up. You have to chase her down.

Introducing Master the Craft

Readers of this blog know that productivity and creativity are two of my favorite topics, especially when it comes to writing.

  • How do you develop your craft and ship art out the door when you have a full-time job, a spouse or kids – or all three?
  • How do you get better at writing if you don’t have a mentor or the time and money to go back to school?
  • How do you consistently produce a high-quality and high-quantity of work on demand?

The challenges are the same whether you’re writing ads, screenplays, novels or nonfiction. Learning how to be a writer is just as difficult and just as important as learning how to write. And it’s often overlooked because the process isn’t easy or quick.

So how do you do it?

A BETTER WAY TO MASTER THE CRAFT

There are no shortcuts to mastering the craft.

However, there are many strategies (and a few simple tools) you can use to accelerate your progress. You can study how previous masters built their skills and follow their best practices. You can hack the learning process to optimize your progress. You can build systems and habits that support your training.

These are just a few of the ideas behind my new venture: Master the Craft.

I’m applying my education design and personal development experience to mastering the craft of writing. I’ll be focusing on screenwriting, but many of the lessons will apply to any type of writing. (And when they do, I’ll be sure to share them here, too, with a wider range of examples.)

After many months in development, it’s thrilling to kick off the New Year with the launch of Master the Craft!

Want to learn more? Check it out…

The blog: Master the Craft

You can also follow along on Twitter, Facebook or RSS.

The Power of Half Steps

Matt Mullenweg wrote a great post on shipping. He writes:

Usage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you’ve created until it’s out there. That means every moment you’re working on something without it being in the public it’s actually dying, deprived of the oxygen of the real world….

By shipping early and often you have the unique competitive advantage of hearing from real people what they think of your work, which in best case helps you anticipate market direction, and in worst case gives you a few people rooting for you that you can email when your team pivots to a new idea. Nothing can recreate the crucible of real usage.

I learned this last year on a creative writing project. Tired of pushing the same story ideas around my desk, I decided the best way to make some real progress was to go big and go public. I pledged to brainstorm one movie idea per weekday for an entire year. To help keep me motivated and judge the quality of my work, I built a blog to showcase my ideas and invited a group of friends and associates to follow along, vote on their favorites and spitball the ideas. It was a great success. By the end of the year, I brainstormed over 240 movie ideas, regularly got a 30% response rate on my mailing list and received over 600 comments on my website.

This year, I learned that before you ship, sometimes progress is simply a matter of starting even when you can’t see the finish line.

Coming off last year’s success, I wanted to keep the momentum going this year. I narrowed my list down to twelve ideas and invited the group back to follow along while I outlined one a month for the entire year. Unfortunately, between a heavier freelance workload and a new baby in the house, my creative writing time has been minimized. Determine to do justice to the ideas, four weeks per outline became five (costing me two outlines) and delays and a short break cost me another two.

Still, I’ve accomplished a lot with minimal resources. Eight outlines is a lot more than I had written in previous years. In hindsight, I’m proud of what I’ve accomplished. Step-by-step, though, I often felt the opposite. Sometimes when I sat down to right it was all I could do to come up with the next question, forget the answer. But half steps add up. It’s important to ship, but along the way it’s better to take a half step than no step at all.

Matt Mullenweg’s 1.0 Is the Loneliest Number

The book is dead. (Long live the book!)

As long as I can remember, I’ve wanted to write books. I grew up surrounded by books and always feel like I’m coming home when I enter a bookstore. I’m sad that I’ve come of age as the publishing industry is falling apart and reading as a past-time is plummeting.

This is part of the reason why I’ve chosen to focus on screenwriting. (The other part being that my brain is well-wired for the creative and structural challenges of screenwriting.) And yet, as I pursue that career, the film industry is struggling, too. Video games are booming, technology is leapfrogging and tastes are shifting. I imagine video games will eventually conquer the action/adventure, thriller/mystery, western and sci-fi/horror markets. What’s the point of watching AVATAR when you can experience it? Why watch a CSI team when you can join one?

People will still want stories filled with romance, comedy and drama. (My niche — family-friendly action comedies — should fare alright.) But these already play fine on the small screen. In some cases, maybe even better.

Of course, the TV and the computer and the Internet will soon merge. It will all become multimedia content, on demand, anywhere. Will this free content to take the form and length best suited for it, or will our entropic attention spans reduce everything to clips and soundbites?

Where does the lowly book fit into this?

Much of fine art has become decoration. Classical music, background music. But literature, being a time consuming and highly-involved experience, doesn’t have this type of fall back. Novels take time and attention and diligence, and these are disappearing commodities. Will the next generation, for whom email is too slow, take the time to enjoy the sublime magic realism of Gabriel Garcia Marquez or rich naturalism of Emile Zola?

Sure, reading (and thus writing) will always be a major part of the web. But this isn’t art. (One saving grace in this new media order is that talent will matter. Quality writing will even become more of a competitive advantage just as quality design, another tool for navigating this informational overload, is fast becoming essential.)

Perhaps a new type of literature will emerge. One loyal to the art of writing but attuned to the interconnected, interactive nature of the web. What would it look like? Will we see a resurgence in the serialized novel? Will flash fiction blossom? Some new form? I hope so. I have a lot of stories to tell, and it would be a shame if everyone was too distracted to listen.

And I hope that books live on, too. Niche products for aficionados with the necessary passion and devotion. Books can become the vinyl of the publishing industry. Just not the 8-tracks.

Cubicle Poetry: Exercises in Style, Voice and Subject

1. What do you write about?

Here’s an interesting exercise for any writer with at least a small handful of work: Reread through everything you’ve written and look for common themes, stylistic devices, narrative choices, characters and subject matter. Don’t worry about the quality or success of what you’ve written. This exercise isn’t about how good of a writer you are; it’s about what kind of writer you are.

I did this several years ago and was surprised at just how many similarities there were. I’d written five screenplays and a number of short stories, and while each artistic decision is made to serve the individual piece, I didn’t realize how often I was making similar choices. That could hint at some of my limitations as a writer, but it also says a lot about who I am as an artist.

Here’s just a few of the things I found:

  • My prose style focuses on action, character and story. This is opposed to description, metaphor and stream-of-consciousness. (Part of this comes from my training as a screenwriter, but there’s evidence of it beforehand; this style is present even in first-person narratives.)
  • Most of my stories are about families. Spouses, children, relatives. There’s a few friends, but not a lot of coworkers or acquaintances or strangers.
  • The men in my stories tend to be the goofballs, fuck-ups and weaker characters. The women tend to be more dependable, wiser and less capricious. However, the women also tend to be more stressed, dealing with a fraying household while the men focus more on their own concerns and interests.
  • There’s a lack of technology in my stories. This is partially strategic, since technology ages quickly and can prematurely date an otherwise timeless story. Especially in film.
  • I avoid product placement. My characters might have a beer, but they rarely would drink a specific brand of beer. This might be a missed opportunity for character development, but it’s also a thematic decision. In a similar vein, Monet often removed signs of industrialization from the landscapes he painted. His goal wasn’t fidelity to his subject; it was capturing fleeting moments of light in scenes of natural beauty. For me, eschewing brands in story is a way of focusing on what’s really important. (It may seem ironic then that I work in marketing, but consider, for example, that rarely should the logo be made bigger; you’ll do much better by focusing more on what’s important to the customer. Good marketing is storytelling.)

Do the exercise. You might be surprised by what you find. For me, identifying the similarities helped explicate what I had been trying to do with my stories.

2. What don’t you write about?

During the above exercise, I noticed that I rarely wrote about work, especially in the modern business sense. For me, the marrow of life, of story, is found elsewhere. I find it in art, relationships, adventures, family, nature. And yet I spend over 40 hours a week at work, much of it in a half-cube surrounded by half-sized modular walls covered in a dreary gray fabric. As much as I enjoy work, cubicles are not the setting of the stories I find most compelling.

Sitting in my cubicle, I thought about this discrepancy. I’ve been slowing reading All of Us, the collected poems of Raymond Carver, and noticed that he mostly writes about alcoholism, writing, fishing, love and the loss of love — the stuff of his life story. Even in seemingly mundane events he finds meaning. I admire this and have to wonder if I’m being myopic. Maybe there’s more meaning to be plumbed in my day-to-day activities, including work. It’s certainly subject to the same passions and frustrations present in the rest of my life.

So I set a new side project for myself: Write some poems and short stories that take place in a modern office. Not overtly comic — this isn’t Dilbert — and see how my style, voice and characters act in this new setting. If you can’t be with the one you love, love the one you’re with.

3. What about you?

How much of your life do you bring to your art? And how much of your art do you bring to your life?

What if brought more?