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	<title>Ryan W. Johnson &#187; New Work: ReSource ad</title>
	<link>http://ryanwjohnson.com/blog</link>
	<description>Story &#124; Copy &#124; Branding &#124; Strategy</description>
	<lastBuildDate>Mon, 28 Nov 2011 18:55:48 +0000</lastBuildDate>
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		<title>New Work: ReSource ad</title>
		<description><![CDATA[CHALLENGE: Let people know that ReSource Intermediaries &#8212; a reinsurance brokerage recently acquired by Integro Insurance Brokers &#8212; goes above and beyond when it comes to providing first-class service.
INSIGHT: Let&#8217;s face it&#8230;insurance isn&#8217;t the most exciting industry around. And in the complex risk arena, the major players have been in an arms race to showcase [...]]]></description>
		<link>http://ryanwjohnson.com/blog/2011/10/19/new-work-resource-ad/</link>
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