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	<title>Ryan W. Johnson &#187; Better than copy</title>
	<link>http://ryanwjohnson.com/blog</link>
	<description>Story &#124; Copy &#124; Branding &#124; Strategy</description>
	<lastBuildDate>Mon, 28 Nov 2011 18:55:48 +0000</lastBuildDate>
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		<title>Better than copy</title>
		<description><![CDATA[One of the most humbling aspects of copywriting is that no matter how sharp I write an ad or email or landing page, it won’t be as powerful as your best friend telling you “Hey, this is cool. Check it out.”
That’s alright.
Testimonials and demonstrations always beat copy. Trusted word of mouth trumps everything.
That doesn’t mean [...]]]></description>
		<link>http://ryanwjohnson.com/blog/2011/08/19/better-than-copy/</link>
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