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	<title>Ryan W. Johnson &#187; How to say you&#8217;re sorry.</title>
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	<description>Story &#124; Copy &#124; Branding &#124; Strategy</description>
	<lastBuildDate>Mon, 28 Nov 2011 18:55:48 +0000</lastBuildDate>
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		<title>How to say you&#8217;re sorry.</title>
		<description><![CDATA[Everyone makes mistakes. Except for businesses.
Businesses have a terrible time admitting they messed up, saying they&#8217;re sorry and making amends. I&#8217;m not sure how they came to believe that doing so was a sign of weakness. Maybe most businesses worry it opens them up to liability. Which is silly. Either they messed up or they [...]]]></description>
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