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	<title>Ryan W. Johnson &#187; The Heights of Story</title>
	<link>http://ryanwjohnson.com/blog</link>
	<description>Story &#124; Copy &#124; Branding &#124; Strategy</description>
	<lastBuildDate>Mon, 28 Nov 2011 18:55:48 +0000</lastBuildDate>
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		<title>The Heights of Story</title>
		<description><![CDATA[I don&#8217;t want to be a copywriter.
Who would? It&#8217;s a terrible title. Uninspiring and, I&#8217;ve come to believe, limiting.
Copywriter: A writer of copy. It just sounds mechanical and formulaic. How can you be original when you&#8217;re writing copy? Copywriter: &#8220;Just add words.&#8221; I&#8217;ve actually been told to do this by a client. Not only is [...]]]></description>
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