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	<title>Ryan W. Johnson &#187; Learning how to not write</title>
	<link>http://ryanwjohnson.com/blog</link>
	<description>Story &#124; Copy &#124; Branding &#124; Strategy</description>
	<lastBuildDate>Mon, 28 Nov 2011 18:55:48 +0000</lastBuildDate>
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		<title>Learning how to not write</title>
		<description><![CDATA[It&#8217;s hard enough learning how to write. A story, an ad, a sales letter, a poem, an essay. These skills take years to master. Then the end product may appear deceptively simple, if you’re good enough. The brush strokes may even be invisible, so to speak, but don’t doubt the hard work and practice that [...]]]></description>
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